Each interaction with your fans or with the public is a relationship-builder or breaker. It either strengthens or weakens the relationship they have with you, the artist, and your product, whether it is music, a YouTube channel, a blog, your acting work, whatever. Your “brand” is what the public thinks of when they hear/see/read what you have created, and when they hear your name. Personal branding is critical for celebrities because it weaves a tapestry of impression to bolster the talent, including qualities like artistic genius, creativity, patriotism, philanthropy, warmth, rebellion, passions, quirkiness (or whatever qualities make sense for you). These unique qualities that define you need to truly sparkle to help differentiate you from other artists.
How can we help you sell your creative work, become a household name, and even become an icon?
It all starts with the branding plan.
In communicating their brands, artists need more than great music, bloggers need more than great articles, speakers need more than great talks. Personas need to tell a compelling story that connects with its fans on an emotional level. Every story requires a clearly understood central character with which people can identify and create a long‐lasting emotional bond: the brand persona. Without a strong brand persona, the brand narrative lacks a focus - even if you have a hit/masterpiece on your hands.
Ever heard of a one-hit wonder? Ever heard songs on the radio that are not nearly as great as yours? Ever read an extraordinary piece by an non-famous journalist? What makes the difference? It's not the great creative work. Nope.
It's the emotion strength of the brand.